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UBS: Tesla’s future will be decided at the Model 3 launch event (TSLA)

If successful, the mass-marketed, more-affordable, all-electric sedan will transition Tesla from a boutique auto brand to a major manufacturer.

Ramp up Model 3 production.

The Tesla Model 3 will either make or break the company.

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If successful, the mass-marketed, more-affordable, all-electric sedan will transition Tesla from a boutique auto brand to a major manufacturer. The company releases the first production Model 3s on Friday, and UBS Analyst Colin Langan says it's an event that will decide the company's future.

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Tesla shares have been on the rise ahead of the Model 3 release. Elon Musk, the CEO, said the company is overvalued when you look at current production levels, but "low if you believe in Tesla's future."

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David Einhorn, the famous investor behind Greenlight Capital, is currently shorting, or betting against, Tesla. He said he would rather give his money to GM because Tesla is just a "science experiment."

Tesla shares are up 60.53% this year.

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